Why Gold Cards are Not Offered to Everyone

Credit card customers are a great source of revenue for banks. The specific customers who make late payments or allow their credit to become a rolling credit or those customers who allow partial credit to move into the next bill are the ones that are more lucrative than the others. Also the higher the amount of money that is spent on the card, the credit card companies make more money. Therefore if you stay in a plush neighborhood, have a safe and good job with a reasonable income, it is likely that some bank would have approached you already with an offer to upgrade you card to the gold cards options. Gold cards are offered by almost all banks these days. In fact there are banks that offer platinum cards and titanium cards too. These are considered to offer more benefits as compared to gold cards. While gold cards may be offered to specific people, the fact is that not everyone is made that offer. This is mainly because gold cards have offers that should be offered to those customers that contribute largely or are expected to contribute largely in the future to the banks income and profits. While specific offer details may differ, gold cards are likely to have higher benefits like a better rewards programme, free lounge facilities at the airport, travel insurance cover and other such benefits that a regular credit card does not include. In fact you can find gold cards that also provide life cover for individuals and their families.